Narrator: Have you noticed how everything seems a little impersonal nowadays? We¡¯ve all become usernames, reference numbers and IP addresses.
That¡¯s why at Starbucks we¡¯ve decided to do things differently.
From now on, we won¡¯t refer to you as a latte or a mocker but instead, as your folks intended: by your name.
Okay, we know it¡¯s only a little thing buy hey, why don¡¯t we buy you a coffee on the morning of the fourteenth of March and you can introduce yourself.
We¡¯re Starbucks, nice to meet you.
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